MarketYourBusinessGlobally Technologies has been offering Internet marketing solutions for over 5 years now and with our experience we have crafted a unique SEO methodology. Our SEO Methodology defines a process through which, right from inception to execution all the crucial aspects of an SEO campaign are researched and a complete SEO strategy is defined to set the course of the campaign for eventual results. Based on Google guidelines, our SEO methodology help us create Google Panda and Google Penguin compliant SEO services.
1. UNDERSTANDING THE GAME
In order to begin with the search engine optimization of your website, it is important to analyse your site. Analysis Process is basically to identify the elements carrying potential to affect your site's SEO.
PRIMARY KEYWORD DRIVEN ANALYSIS
Primary Keywords are keywords that define the base theme of the campaign and lie on the top line in the keyword value pyramid. Using these keywords competitors are identified (Approximately 5 Competitors) across the web, through all major search engines. These competitors are then evaluated through various analytic metrics to understand their strength and pitfall in terms of both On-Page and Off-Page optimization.
COMPETITOR ANALYSIS METRIC
Understanding how and what your rivals are doing to stay in the online market is of upmost priority. Competitive analysis metrics are devised to help you interpret your competitor's search engine optimization strategy intelligibly.
· Website Information Architecture
· Internal Navigations Architecture
· Page Layout Analysis
· Meta Tags Analysis
· Link Popularity analysis on major search engines
· Off-page Competitor Strategy analysis
SELF COMPARITIVE ANALYSIS
To compete, it is important to know where you stand when compared with your competitor. A similar exercise is conducted on your website to understand the key SEO variables to see how your website measures up against your competitors.
2. FORMULATING THE SEO STRATEGY
Based on the above comparative study, an SEO strategy is devised in terms of both On-Page and Off-Page to ensure that your website has what it takes to get there (Top 10
Measure the Results!!
MarketYourBusinessGlobally has developed a professional reporting structure that enables clients to monitor the ongoing SEO activities implemented on their websites and measure its performance in the terms of their website’s rankings on leading search engines. Every month/week, our SEO experts provide clients with updated SEO reports detailing the progress of the SEO Campaign and explaining the way their website’s rankings is changing on major search engines (including Google, Yahoo and Bing) over the stipulated period of time.
SEO Reports: Reliable and 100% Accurate
Since every site is unique in terms of stage of development, level of competition, long-term goals and niche, the SEO reports are custom design
Faster Decisions and No Errors
Through our consolidated SEO services reports, we help you gain valuable insights into your ranking trends that further strengthen your strategic decision making ability and leave no scope for any doubts and errors. These SEO reports showcase updates on keyword ranking improvements, on-page optimizations, successful link requests and other tasks performed.
Prominent Features of our SEO Reporting System
· Our SEO Reports are fully detailed and custom-made
· It renders deep insight of the implemented SEO process and progress.
· All Reports are compiled in an easy to understand manner.
· Reports can be obtained on weekly as well as monthly basis as per the client’s request.
· No Extra Charges are taken for delivering SEO reports
Note: The scope of each report and the time invested to complete the audit may vary as per the size and specific requirements of the website.
). Our complete strategy is designed in accordance with the Google SEO guidelines and white hat SEO techniques to ensure utmost creditability.
Now that you have built your search engine optimization strategy, it is important to focus on its appropriate implementation. Naturally, this too has a step-by-step process that is required to be followed diligently.
On-Page Website Optimization
Off-Page Website Optimization
· Link Building (One-Way / Reciprocal)
· Directory Submission (Free / Paid)
· Article Creation and Syndication
· Forum and Blog Posting
· Blog Reviews
· Hosted Marketing Pages
· Press Release Creation & Distribution
· Social Media Optimization
· Social Bookmarking
4. ANALYTICS - CAMPAIGN MONITORING & TWEAKING
Once the targets are set and implementation embarks on, the web site starts performing better on SERPs rankings, click-through rates, web site usability and conversion rates. Using a combination of web analytics, compile report on how your website is performing from a traffic and conversion perspective.
The enterprise class web analytics solution provides rich insights into your website traffic and marketing effectiveness. It gives you a way to analyze your traffic data in an entirely new way. With Analytics, monitoring your reports and getting automatic alerts of significant changes in data patterns is ensured. Also, it becomes much easier to strengthen your marketing initiatives accordingly and create higher converting websites.